Urban Brat launched a fully functional e commerce website on 16th August 2012 with a wide range of pet products available on the website at amazingly affordable prices. The website caters to dog products of all kinds and varieties ranging from fabulous treats, fun toys and even dining products. Operating on a free shipping model, the website promises to deliver across India within 3 days of the order. Apeksha Harihar, founder, UrbanBrat says, “We have received a great response on the very first day and hope to tap this potential market with great service and exceptional customer support.”
The USP of the website is affordability. The site offers best prices on products and has unique bundle marketing tactics followed in the FMGC sector. Other features included in the website are compare products, wishlist, ratings and review, loyalty points and gift an e voucher. One can accommodate 4-5 products and the website compares them in terms of price, brand and other specifications. Loyalty points are our way of appreciating our customers for their loyalty. Every Rs. 100 spent on the website earns 1 loyalty point.
Unique range of toys and treats can reach cities that do not have the facility of buying pet products. Based in Mumbai, the website promises next day delivery in the city and 72 hours delivery anywhere within the country. As the e commerce market booms in India, this is yet another sector that does not remain behind.