launches Storefronts for Sellers

by · September 7, 2012, India’s fastest growing market place for buyers and sellers has announced the launch of seller storefronts. These storefronts serve as extensive online platforms that allow wholesalers and distributors from nooks and corners of the country to sell directly to consumers all over India. 

Using the storefront page on Tradus, sellers can showcase their products while buyers can check seller ratings and the feedback given by other buyers. This will help SMEs in the wholesale and manufacturing segment immensely, as they can now cut out the retailer in the middle and keep more of the profit margins to themselves. This is significant as India reportedly has over 15 lakh registered SMEs whose overall contribution to the national GDP is expected to grow to 22% this year. 

Describing the new storefront feature as a major milestone for the Tradus marketplace, Krishna Motukuri, Managing Director of Tradus, said “Every shopper’s dream is to buy branded products at wholesale prices. But going to a wholesale market can be highly inconvenient. So our mission is to deliver wholesale prices right to the consumers’ homes. Giving every wholesaler in India a platform to upload and sell their products is a major step in this direction.”

Neraj Gupta, Chairman of Suman Enterprises, one of the largest wholesalers of Memory Storage devices from New Delhi says, “We have been selling on Tradus for over 18 months now and have seen tremendous growth in our business in this span of time. We are really excited about our seller storefront as it gives us an opportunity to build our brand and connect with our buyers. We are looking forward to customizing and personalizing this space in the near future.”

Wholesalers and distributors are increasingly finding E commerce a great medium to expand their business. Unlike retailers who make a significant investment in real estate, wholesalers can simply upload their inventory on Tradus and start taking orders from individual customers. By eliminating the retailer in the middle, both consumers and wholesalers benefit.

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