Timex embarks on the e-commerce journey with Helixwebstore.com

by · August 13, 2012

Timex Group is one of the organizations in the time piece segment to have embraced digital technology to reach out to customers and thus create brand value. In line with the new e-commerce trend, Timex Group India Limited has launched its first web store in India dedicated to their brand Helix. Simply log in to helixwebstore.com and you can view an array of stylish and trendy watches. The online store has an easy-to-use interface which even enables an internet novice to browse through the variety of options and place a hassle-free, secure order for any Helix model that they fancy.

Excited by the preliminary response to the Helix web store launch, Mr. VD Wadhwa, CEO & MD of Timex Group India Ltd said, “As the digital movement gains further momentum and impacts every aspect of the way business is transacted, it was imperative for us to stay ahead of the curve and make ourselves visible and accessible across all retail and digital formats. With the launch of Helix Web store, we hope to cater to a segment of our target audience who prefer the convenience of shopping online for personal accessories like time-wear. The new web store provides a rich, fulfilling user experience and I am confident that this initiative will provide an added momentum to customer engagement with the brand as well as have a positive impact on sales.”

The web store design reflects the aspirations and fashion statements of the current generation. Thus there is a refreshing pop of color and a vivid appeal which are bound to resonate with the young audience. Akin to Helix brand proposition, the online store too stands out from the plethora of single brand e-commerce sites that populate the web. The watch collections available at the newly launched Helix web store are in-sync with the latest fashion trends and are the perfect statement for the hip Gen X.

The watches have been specially designed for the contemporary and tech-savvy youth by internationally acclaimed designer Giorgio Galli at his design centered at Milan and the web store gives an excellent categorization of watches with respect to their prices, straps, dials and other details. The range is constantly refreshed to keep up the customer interest. The Helix Webstore offers approximately 100 attractive SKUs. The payment gateways are secure and accept domestic and international credit cards, Visa debit cards with net banking and direct debit payment options are also available. Indian shoppers have the home advantage of buying products at no extra shipping charges. The website will also get integrated with the soon-to-be launched Timex India website which would enables customers to browse easily for other Timex watches along with the option of sharing their purchases and experiences on social networking sites.

Timex Helix

Alongside the Helix Web store launch, Timex Group also released a spunky, new Ad campaign on the theme ‘Helix- Waste Time because you will never be young again’ designed to celebrate the attitude of a typical collegiate of today by capturing their spirit of carefree nonchalance. Based on the mantra propounded by personalities like Newton and Archimedes to ‘empty your head first to bring fresh and great ideas to the mind’, the campaign knocks on one’s mind to give up the stereotype, to unlearn and experiment. The impressively audacious and out of the box campaign woos the young urging them to identify with the equally funky, bold Helix watches.

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