India’s first and the largest audiobooks brand Reado today launched its e-commerce website www.reado.com. Reado Audiobooks is the only brand in India to launch such a platform in the audiobooks market. The website has already garnered 5000 sign ups and the number is expected to surge to 1, 00,000 in the next six months.
Users of Reado.com will be able to browse through their e-Bookstand, pay and download the audiobook in MP3 format, playable on any device which supports the format. Reado retails its audio books from over 200 stores across India which includes online retailing through Flipkart.com and offline includes leading books stores like Crossword, Landmark, Reliance Time Out, Om Book Shop, Media Mart and WHSmith.
Reado has 150 plus leading classics, contemporary fiction & non-fiction titles in the audiobooks format with subjects such as Marketing, Business, Self Help, Adventure and Children. Some of the highly popular titles include Kamasutra by Vatsayana, The Adventures of Sherlock Holmes (all parts) by Arthur Connan Doyle, Alice in Wonderland by Lewis Carol, The Immortals of Meluha by Amish Tripathi, Losing My Virginity and Other Dumb Ideas by Rashmi Bansal, Get Into Bed with Google by John Smith, God Save the Dork by Sidin Vadukut, Road To Riches by Nepolean Hill amongst others. With upcoming titles such as MBA @ 16 by Subroto Bagchi, Ambani & Sons by Hamish McDonald and The Perfect World by Priya Kumar
Sumit Suneja, CEO and Founder, Reado Audiobooks, shares his views on the launch of Reado’s e-portal, he says
“We at Reado are striving towards establishing audiobooks as a part of our digital lifestyles therefore making it easily accessible through our newly launched e-portal. India is a highly potent market for audiobooks and the demand is increasing considerably. With the launch of our e-portal, we are aiming towards an organic growth as a brand which will benefit us in the years to come.”
Currently, Reado has strategic partnerships with some of the biggest names in the publishing industry like Penguin Books India, Hachette, Harvard Business Review Press, Roli Publications, Brilliance Audio, Gildan Media, Audible.com, Samsung and Simon & Schuster, the brand has successfully managed to create a market for audio books in India.
On the launch of Reado’s e-commerce portal, Ankit Nagori, Vice President, Flipkart.com
“With the change in lifestyle audiobooks have emerged as a preferred mode of content consumption globally. Reado has certainly kick started the audiobooks business here in India and the market has an immense potential to evolve. Content delivery from world class narrators via a simple user interface would become the pillars for Reado’s success in time to come.”
The audiobooks are available in various audio formats directly downloadable on mobile phones, MP3 players, IPAD, Iphone, Android and other tablet devices, making listening to audio books more convenient and easier.
Reado productions are carried out primarily in Delhi and Mumbai, across 6 separate studios, using top of the line recording equipment and experienced technical and sound engineers. The company lays great emphasis on strict quality checks, thereby ensuring the best possible product for its listeners. Reado works with the best and professional artistes and studios in the Industry to ensure high standards of production.