Metro Tyres Limited, one of the leading manufacturers and exporters of two wheeler tyres in India, unveiled a new logo along with a new advertisement campaign. The new identity is designed to profile Metro as a company that understands youth aspirations and reaches out to young people, India’s dominant demographic segment, with cutting-edge products.
“Metro Tyres has evolved significantly over the years with a view to staying ahead of the dramatic changes in the Indian business sector. Today, our company is present in more than 53 countries and is the largest exporter of bicycle tyres and tubes from India,” said Rummy Chhabra, Managing Director, Metro Tyres Limited. “Our new visual identity consists of a re-designed Metro name, appearing in italics to represent motion and speed. Complementing the logo, our advertisement campaign is a story of transformation: from a child to a youth. In doing so, it reflects who we are today and the company we aim to be tomorrow.”
Metro has an exclusive tie up in two wheeler tyres with Continental, Germany, one of the world’s largest tyre companies. The link with Continental provides Metro with distinct advantages: one, access to the latest technology in the field and two, exports to the most advanced economies of the world including USA,Canada and the European Union under Continental brand.
With a market share of 24 percent in India, Metro Tyres manufactures close to 30 million tyres and 30 million tubes annually in its seven state-of-the-art plants in North India. The company sells its products through a network of 10,000 dealers spread across India. In addition, it is the sole supplier of tubeless tyres to Honda Motorcycle and Scooter India for Honda CBR 250R, a premium motorcycle made by Honda in India. Besides, Metro supplies to Bajaj Auto, Piaggio, Suzuki, Hero Cycles, TI Cycles, Atlas Cycles, Avon Cycles, among others.