Zomato, it helps you discover more places to eat around you. From the nukkad wala dhaba to the swankiest restaurants in your town, with a team of around 100 experts it provides you a complete guide of all the eating places around you.
It covers almost all the major cities like Kolkata, Delhi NCR, Mumbai , Bangalore, Pune, Hyderabad Chennai, Jaipur, Ahmedabad, Chandigarh. They recently expanded their reach to Singapore and are planning to launch their services Dubai, Moscow and Hong Kong by the end of this year.
They have their app Zomato available on all the major mobile platforms.
In their mobile app they have kept it pretty simple providing you with the following options:-
- Discover: Use your device and discover a nearby restaurant recommendation.
- Explore: Gives you a list of restaurant recommendations based on your current location. You can also enter a location and get the list of recommendations.
- Search: You can search for restaurants by the name, cuisine or location.
- Reviews: Read and write reviews for restaurants.
- Maps & Photos: Locate restaurants on the map and view actual pictures of the restaurant before getting there.
Coolest thing about the app is, you shake your phone with the app, it comes up with suggestions of Restaurant nearby your location.
In an interview with Zomato team, knowAhead tried to unravel how the founder members landed up with Zomato’s unique concept.
Q. How did you come up the name Zomato? What led to the starting up of Zomato?
A. We started out as Foodiebay and then re-branded to Zomato. We re-branded for multiple reasons, the primary reason being that we wanted to diversify into non-food categories. We gathered some guts and made the switch possible within a month. Zomato is also a more powerful brand name than Foodiebay would have been. We had a few options and everybody unanimously loved Zomato, as it wasn’t constricting to any specific business domain and yet sounded like a Tomato with the zing in it!
Q. Recently Google launched Google+ Local and as more players are entering this domain. How do you see this for Zomato?
A. The web aggregation market is still in its nascent stages in India and its always good to see more players, especially bigger ones entering the same domain, as it validates the idea that we started out with. It will be quiet interesting to see where things go with the Google+ Local, entering the market where content is king.
Q. How are you planning to scale up?
A. We are not only increasing our geographic footprint within India, but also internationally. We will be launching operations in Singapore and Dubai by the first week of October and other cities SE Asia and ME are also in the pipeline.
We recently launched a lot of social features on Zomato which will increase user engagement on the website and help increase our existing monthly growth rate of 15%. The social features are an interesting addition to the existing UI and help users follow updates on their favourite restaurants, create wish lists and follow actions of other reviewers and friends on Zomato. The users get notifications for any new user reviews, ratings as well as menu, picture, information and event updates for restaurants. User activity on Zomato is also integrated with Facebook
A message they want to give to all the budding entrepreneurs :- It’s not about ideas, it is about making them happen.
For more updates check out Zomato on Social Media.